We helped create an innovative skincare brand from the ground up that focused on the hidden anti-aging properties of tea. How do we position a brand in an oversaturated market such as the beauty industry?
Simple, yet luxurious
Initially, there were just way too many products. Our recommendation was to create a smaller selection based on skin concern, so that customers spent less time browsing and more time buying. Each product was presented in a clean and minimal format, while showing the underlying ingredients.
We leveraged Etsy, Amazon and several other third-party sellers to distribute products across the web. Our distribution method was simple, create GREAT content and heavily use social media with our content calendar. All of which were accessible in a single, unified dashboard.