Through a thoughtful website redesign, we helped Encircle Families modernize their digital presence with clearer messaging, accessible design, and streamlined content management for their internal team.
Formerly known as Raising Special Kids, Encircle Families has supported Arizona families since 1979 with training, information, and resources for children with disabilities and special health care needs. This transformation ensures their mission of advocacy, equity, and hope continues with a user-centered platform that empowers both families and professionals alike.
Encircle Families needed more than a new look, they needed a site that could communicate clearly to diverse audiences while being manageable by a small, dedicated team. The challenge was to honor their legacy, organize a vast library of resources, and build an inclusive digital experience that supports both families and professionals seeking guidance, training, and support.
We crafted an inclusive, user-centered design that prioritizes clarity, accessibility, and ease of navigation for diverse users.
We kept parents, professionals, and caregivers in mind to improve their experience while seeking vital information and support.
Using a scalable, user-friendly content management system, we developed a responsive website that empowers the Encircle team to easily update content, manage resources, and communicate timely updates without technical barriers.
We restructured and clarified site content to better reflect Encircle’s mission, programs, and resources—ensuring visitors can quickly understand who they are, what they offer, and how to get involved.
By implementing foundational SEO best practices and analytics tracking, we helped Encircle Families increase discoverability and gain meaningful insights into user behavior, engagement, and program interest.