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Museum of Discovery and Science

The Museum of Discovery and Science challenged us to reimagine their digital presence and visitor engagement. Our mission was twofold: redesign their website to captivate and inform online visitors while developing a cutting-edge app featuring an augmented reality panther to enrich the museum experience.

  • Strategy

    Design Direction, UX Strategy,

  • Design

    UI/UX Design, Art Direction

  • Client

    Museum of Discovery and Science

Open Project
01 // Project Overview

Crafting an immersive
journey to seamlessly
connect virtual and physical exploration.

Through an intuitive website redesign and the integration of a state-of-the-art augmented reality app, we’ve enhanced user engagement with MODS’ core offerings: interactive exhibits, educational programs, and events. 

Since 1977, the Museum of Discovery and Science (MODS) has been a South Florida landmark in STEM education, evolving from The Discovery Center to a state-of-the-art facility with interactive exhibits and the AutoNation IMAX Theater. With this seamless digital transformation, MODS continues to help to bridge virtual exploration with in-person discovery, delivering an immersive experience for all visitors.

02 // Challenges

A smarter site, built for teams and visitors.

MODS needed more than just a fresh look, they needed control. Before tackling our primary deliverables, we needed to dive into the vast service offerings and help streamline their operations. We redesigned their website and developed a content management system that empowers their team to update content easily and give visitors a seamless, engaging experience across devices. 

03 // How we did it

Our Approach

Custom CMS Integration

We created a user-friendly content management system that empowers their team to make updates.

The flexible backend ensures they can make changes quickly and confidently as your offerings evolve.

UX/UI Design & Website/App Design

We crafted an intuitive interface that balances playful exploration with clear navigation for families, educators, and donors alike.

The site was designed to reflect the wonder and curiosity that defines the museum experience.

App Development & Augmented Reality

We developed a mobile app with interactive AR features that bring exhibits to life in real time.

This enhances on-site engagement while offering an innovative way for visitors to learn and explore.

Google Analytics & Measurement

Using Google Analytics and custom tracking tools, we enabled MODS to monitor visitor behavior both online and in-app to allow continuous improvements and marketing performance.

04 // Companion App

Taking the museum experience to new levels onsite & online

The MODS companion app helps visitors explore the museum in new and exciting ways. Utilizing augmented reality, visitors embark on a scavenger hunt to find 5 different panthers hiding throughout the Museum. 

From guiding visitors strategically from one area to the next, to planning their visit online, we designed a digital journey that engages users at every touchpoint and maximizes their experience.

05 // Results

Key results at a glance

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Organic Search Traffic

Organic search traffic jumped 150% in the year following the website launch.

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Web Visitors

Client reported 985,000 users with 2.8M pageviews in the year following the website launch.

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Digital Subscribers

Significant gains in newsletter subscriptions and generated leads.

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