Strong Choices
A transformative wellness brand came to us with a powerful mission: to help women take control of their health through trusted courses, targeted supplements, and expert guidance. This wasn’t just about building an e-commerce platform—it was about creating a digital sanctuary that educates, empowers, and supports women on their journey to optimal well-being.
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Strategy
Course & Content Planning, Brand Strategy, UX Strategy
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Design
UI/UX Design, Art Direction
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Client
Strong Choices
Designing a digital
sanctuary for Women's Wellness
and Hormonal Health.
Using the GoHighLevel platform, we helped Strong Choices bring its mission to life through empowering women navigating perimenopause and menopause with knowledge, structure, and support. With video-based guidance, personalized workouts, meal plans, and automated course delivery, the experience seamlessly combines education, community, and commerce into one powerful wellness destination.
A streamlined platform, built to scale wellness.
Strong Choices needed more than just a platform to host content, they needed an ecosystem that could educate, automate, and grow with their audience. Before diving into design and delivery, we worked to untangle their course structure, integrate memberships, and build automated workflows that removed manual tasks. The result is a seamless, scalable system that supports both their clients’ health journeys and their team’s efficiency.



Our Approach
UX/UI Design & Wellness-Centered Content Architecture
We designed a calming, intuitive interface that reflects the brand’s empowering mission.
We organized complex health content into a structure that’s easy to navigate and engaging for women at every stage of their journey.
Membership & LMS Integration
Using GoHighLevel, we built a seamless membership experience that delivers video courses, progress tracking, and exclusive content.
This allows the team to manage users and automate delivery with ease.
Mobile App Experience
We extended the platform with a mobile app, allowing users to access workouts, recipes, and learning modules anytime, anywhere, supporting daily consistency and long-term wellness.
Automated Marketing & Analytics
Through integrated email sequences, e-commerce funnels, and Google Analytics, we enabled hands-off lead nurturing and measurable insights, giving the Strong Choices team tools to grow and optimize at scale.
Key results at a glance
Course Completion Rate
Course completion rate jumped 55% indicating users are not only enrolling but actively engaging and finishing their programs.
Membership Conversion Rate
A 35% increase in free-to-paid membership conversions show the website is effectively building trust and demonstrates value.
Mobile Engagement
A 70% increase in mobile logins ad session duration reflects the app's success in meeting users on-the-go needs.